MARKETING CAMPAIGN

FERIA INTERNACIONAL DEL LIBRO DE GUADALAJARA

The International Book Fair of Guadalajara (FIL) is primarily for professionals, but the general public is also welcome to attend, which makes it differ from other book fairs around the world. The concept, Paper Stories, creates and combines different “book scenarios” inside the acronym FIL. Everything inside the acronym is built-paper illustration. It invites the audience into another world, just like books do.